Our trainers are especially well qualified to offer insightful, meaningful and up-to-date training and support in a wide range of media and communications skills, including:
Working with the media
The core skills in managing a successful relationship with the media:
- The news agenda
- Managing relationships with the media
- Writing a press release
- Organising and delivering a press conference
- Being interviewed for radio and television
- Crisis communications
- Messaging: media as a tool for change
Increasingly, organisations bypass the mainstream media and produce and distribute their own content. We offer training in:
- Social media as a communications tool
- Writing for the web
- Taking and processing images
- Communicating data
- Making podcasts
- Producing video
Workshops for subject specialists
Many of our trainers have particular subject expertise to enable them to work at a high level with subject specialists. Our specialisms include:
- Agriculture and rural affairs
- Business and industry
- Climate change
- Crime and the legal system
- Crisis and disaster teams
- Ethnic and religious diversity
- Food and farming
- Human rights
- Politics and elections
- Science and technology
- Social media
Having worked as senior managers in the media, development organisations and/or commercial companies, our trainers can help your managers and potential managers to lead a team more effectively.
- Leading a creative team
- Effective recruitment
- Training and developing staff
- Managing performance
- Ensuring and supporting diversity
- Working with remote teams
- Finance for managers
- Internal communications
- Crisis communications
No two courses are ever the same. Even two groups of people performing the same job in the same organisation can have quite different dynamics. Training Station trainers are able to identify the appropriate training needs of a group and build a course which meets their needs and delivers objectively quantifiable results.
Focussed: Our training is tightly focussed on the needs of the participants. We ask everyone to complete a pre-course questionnaire so that we fully understand their specific needs. Each training session begins with a short discussion to tease out key concerns and personal objectives.
Flexible: We devise a course outline in advance, to meet the perceived and expected needs of the group. But we are always checking with participants, and able to change pace and address issues that arise.
Interactive: We believe that people learn best through doing. Our training is highly interactive and engaging with lots of opportunities to practise, review and discuss. Participants comment on how much they enjoy the courses we run.
Practical: Trainers give constructive feedback and encourage other participants to do the same. They help each participant to identify ways to improve their own performance. Where time and group size permits, we repeat exercises to help participants to test their newly-learned skills.
Constructive but candid: Our trainers are facilitators who help participants to find the best outcomes for themselves and for each other. But they are also able to draw on their extensive professional experience and give advice and practical tips, including advice as to the suitability of candidates for interview.
Illustrated: We play classic TV and radio interviews to demonstrate best and worst case scenarios and help to draw out the best ways to manage contact with the media.
Resourced: Use of ‘PowerPoint’ type presentations is limited to outlining key learning points. We provide all participants with written materials to take away, including tips sheets that can be consulted when an interview is arranged. If required, the handouts can be revised to incorporate the client’s own policies.
Supported online: All participants can be enrolled on our online courses, giving them the opportunity to develop their understanding in their own time and at their own pace.
Supported in person: We provide a contact email address so that all participants can raise personal concerns and request advice after the course. Participants are encouraged to network using social media to share their learning with each other and others.
Evaluated: All participants are asked to fill out an evaluation form. We continually refresh and improve our course content.